5 Reasons You Should Be Backing Up Your Website!
Heres a nightmare scenario for you.
You wake up, have your morning coffee, and get on the computer to check your website because you have a bunch of meetings on the agenda with potential clients. Your site is vital to demonstrating your portfolio as well as providing a great source of leads.
However, when you land on your home page, youre no longer greeted by your beautiful and handcrafted home page. Instead, your once cherished photography site is now selling mail-order prescription medicine.
You, my good friend, have been hacked.
And a website backup might be the only thing fast enough to get you up and running in time for your meeting.
What is a website back up?
Simply to put it, a website backup is the single greatest insurance plan any website owner can invest in to prevent against disaster. Everyone knows the importance of backing up your computer files, but rarely do they give any credence to making sure their website has backups.
There are many things both accidental and intentional that can destroy all the hard work youve invested in your site.
If you dont want to end up unwittingly selling prescriptions to all your visitors, then its imperative you back up your site files (preferably in multiple locations) to keep your content safe and secure. Dont believe me? Well, lets see if I can change your mind.
There are 5 reasons you need to make sure youre backing up your WordPress site
1. Accidents happen.
2. Getting hacked is a grim reality.
3. Computers crash all the time.
4.Updates can go wrong.
5.You miss a bill or payment.
Now lets look at each reason in more detail.
1. Accidents happen
People make mistakes its an unavoidable, universal truth. Someone could click the wrong button, deleting an integral file, and the next thing you know your site is broken. Most people assume their hosting provider safeguards them from such things but more often than not they assume wrongly as not all hosts back up sites automatically.
At WPPhoto we back up all our client’s sites every single day and keep those backups for one month.
2. Getting hacked is a grim reality
WordPress, the most commonly used content management system (CMS), accounts for approximately 27 percent of all websites currently live on the internet. Its also an open-source platform, which means anyone and everyone has access to the coding.
When WordPress updates their core files, all the exploitable vulnerabilities that were corrected with that update are now known to hackers around the world, who then update their malware injection bots to go forth and infect sites that arent being updated on a regular basis.
If youre running a WordPress site, this could spell danger for you. As a small business owner, your days are hectic, we get it. You might miss that core update or not get to it until a few weeks down the line. But if youre not maintaining a website backup and skipping out on updates, you could be out some serious bucks. In fact, according to the Denver Post, 60 percent of small businesses who suffer from a malware attack are out of business within six months.
See what I mean?
You dont want to be part of that statistic.
WPPhoto provides a full anti-malware suit and weve teamed up with Askimet to make sure your site is as safe from spam as physically possible. We keep your site malware-free in addition to maintaining regular backups, and youll enjoy peace of mind.
3. Computers crash all the time
Just because you keep a backup on your local computer doesnt mean youre safe. While its a good practice, computers still crash all the time. The hard drives become unreadable, and all the effort you put into backing up your site could disappear in an instant.
To cover all your bases, consider making at least three website copies: one thats off site and maintained by a reputable vendor, one on your local machine or external drive, and one on the live site itself.
In general, its a good idea to be liberal with your backups. Delete only what you know you no longer need, and keep multiple copies to ensure you have a functioning, current version of your site.
Pro tip: Consider naming your backups with some sort of date convention to keep your information straight. That way, you dont accidentally load an old version when you really wanted something more current.
4. Updates can go wrong
Sometimes, updating your core files or a plugin doesnt go as expected, and next thing you know your site is no longer live. Your customers are complaining, youre losing money, and theres much wailing and gnashing of teeth. Wouldnt it be super nice if you could just hit a button and restore your website to its previous state? Im going to go with a yes on this one.
Pro tip:In the event that your site crashes during the middle of a workday like the above example you dont want to be scrambling to teach yourself how to restore your site. Its a good idea to know how your back up system works. With WPPhoto this is a simple as picking up the phone and asking us to do it.
5. We all have regrets
Theres nothing worse than spending hours updating your site just to realise you made a mistake and your new design doesnt work. If you dont have a backup version of your previous site putting it back to a previous version can take just as long as it did create your new design. With a backup service, you can simply click a button and revert back to your previous version.
Dont worry WPPhoto has your back
So now that you understand the importance of reliable backups, consider adding a website backup service to your arsenal. WPPhoto can give you all the protection you need without any legwork on your part. Stop worrying about data loss. WPPhoto Website Backup service will help keep your data safe when servers crash, hackers attack, and malware makes the rounds.
So what are you waiting for? Its plain to see that a website backup is one of the most important steps in making sure your business becomes and remains a success. Dont hesitate. Make sure youre taking all the necessary precautions to protect your online presence and investments today.
January 25, 2018