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10 Reasons Your Photography Site Is Loading Slowly!

10 Reasons Your Photography Site Is Loading Slowly!
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10 reasons your photography website is running slowAre you a photographer?

Do you run WordPress?

Well if the answer is YES, and your site takes longer than 3 seconds to load this is the article for you!

As Google starts to push mobile searches as their main priority websites with slower loading speeds are going to suffer and if this applies to you then a recent blog we put together might help you pinpoint the reason your site is taking a little longer to load than you might like.

As we specialise in WordPress sites some of the steps in this article will focus on that platform, but all of the advice we give can be implemented on your site no matter what CMS system you’re using!

If you’ve got any questions or comments, please feel free to share at the bottom of the article and we will be delighted to respond!

Don’t forget you can get a FREE website speed check and performance report!

Just get in touch today on 0208 050 2084 or email [email protected]

1. Server Performance Issues

When yourbrowserfirst visits a website it tries to request the information from your server (the place where your website is hosted), so it can display the contents of your site. If the server your site is hosted is underpowered or overworked with lots of visitors or other websites running, then theres going to be some wait for that data to be sent over.

The longer your server takes to respond, the slower your site is going to load, and this is always down to your web host!

A lot of the larger or lower priced hosting companies will generally give you shared hosting, which means you’re sharing space and resources with potentially hundreds, if not thousands, of other websites.

Picking the right hosting company could dramatically increase your websites loading speed. At WPPhoto we provide dedicated hosting which means our clients site load just that bit quicker, we also only use the latest and most update hardware.

If you think your server might be slowing your site down then check out the WPPhoto Platform to find out how we could potentially have your website load in just a couple of seconds!

2. The location of your server

Believe it or not, the physical location of your server will also influence your loading speeds!

If youve called someone long distance, you will know that it takes a little longer for the call to connect and thats because, despite the fact that data travels very quickly, it still has to travel.

So, if your website is hosted on a server in the US and someone in Manchester in the UK clicks on your site, then the information has to travel across the Atlantic before it gets to their screen.

It might only take a second for that data to travel across the globe but thats still an extra second that your site is going to take to load.

3. Large Images

Images take time to load. Its a fact!

Despite the wide use of broadband and fibre optic there is still no getting around the fact that data still needs to load onto your browser if you want to view a site.

If you can imagine a delivery driver dropping off packages at your home, the server is going to have to carry the content, images, scripts and other bits and deliver them to you. When you picture it like this, small boxesare going to be easy to deliver, but large packets of information are going to be a struggle.

Using smaller image sizes, image compression and hardware-based image acceleration are also options.

4. The size of the code

Just like images, websites that are made from large or heavy files are going to take longer to load than sites that are light in code.

If youve heard of CSS, HTML or JavaScript, you might know that there is a lot that goes on behind the scenes into making a website load.

If your site is clogged up with lots of CSS files and JavaScript, then it’s going to take longer for the site and the content to load.

5. Too Many File Requests

Weve already looked at how heavy elements such as images can take longer to load, but its not just the size you need to worry about, its also how many elements youre loading as well!

Every single element on your site is a request the browser has to make to the server to load the data. This includes CSS files, images, text, plugins, even your social share buttons.

The problem here is even the fastest servers can only handle a certain number of requests a second and too many will start to cause a backlog.

If your homepage needs 50 requests to load up all the content and you have 100 people visit your site around the same time thats 5000 file requests in a second. If youre on a smaller server or a shared connection, this can severely slow your site down.

6. Too Many Plugins

WordPress is a fantastic platform to run on, and we love a plugin as much as the next person but having too many plugins can dramatically slow your site down.

Each plugin will make its own requests on your server and require its own CSS and JavaScript to load. This means more requests, more weight and more information your browser must load.

Are all the plugins you have necessary?

7. Too many redirects

Redirects are an inevitable part of managing a website, but too many of them can start to create problems!

Imagine you’re trying to go to the cinema, you get the directions, and you head on over only to find its closed and is now on the other side of town, youve now got to travel to the new location which takes even more time.

This is how redirects affect your site!

Effectively its like loading your page twice, and unless its necessary, its best to avoid them.

8. Old or out of date CMS and plugins

If youre running WordPress, you will have sometimes seen a pop-up or notification at the top of the dashboard. Its asking you to update your version of WordPress or letting you know that you have updates for some of your plugins.

Usually, an update means theres a new security patch that needs to be added, sometimes theres added functionality, or there may have been a problem with the previous version thats been ironed out.

Just like all systems, your website is going to work better if its using the latest version of the software, so we strongly recommend updating your plugins, themes, and WordPress to make sure your site is performing at its best.

9. Heavy or bloated theme

Not all WordPress themes are created equal!

Some themes might look pretty, but overuse of JavaScript, poor file layout, and overcomplicated CSS can force a website to load slowly.

As with all website loading issues, trying multiple different themes can often prove fruitful as you might find a theme that looks nice but also loads quickly.

10.Overuse of iFrames

iFrames are an easy way of embedding content from one location to another, mainly from one website to another. This is great if your pulling content like adverts or a gallery from another location, but iFrames are heavy blocks of data and take a while to load.

Using them as little as possible is a great idea!

Thank for reading our 10 Reasons Your Photography Website Is Running Slow article, if you think we’ve missed something or want some advice please feel free to add a comment below.

Or if you want to sign up for our lightning fast hosting services or want a FREE speed test then why not get in touch today!


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